In this instalment of “Meet the Team,” we’re flipping the script! Our usual interviewer is our interviewee: meet Chloe Snaith, our Communications Specialist.
We’re talking about Taylor Swift (obviously), sportsmanship, and her go-to 3pm sweet treat. Let’s dive in!
How long have you been at the agency?
Two years. I came here right after university, and it’s been a great place to start my career.
What is your role, and what does it entail?
I’m the Communications Specialist, so I handle all sorts of writing for the agency — social media, PR (think radio show Q&As or press releases), and our email campaigns.
Follow up – how do you manage writing for so many different platforms?
I really thrive in an environment that has new challenges. The ability to jump into new projects and learn new things motivates me. I love that my role lets me wear lots of hats and tackle something different every day.
And managing it? Both a daily and weekly checklist plus a variety of caffeinated drinks!
A lot of the time you are an editor on our “Meet the Team” series. How does it feel to have your role reversed?
Oh, I don’t like it! Now I see why everyone gets nervous for these, it’s weird talking about yourself.
We know you’re a Swiftie – kiss, marry, kill: Reputation, Folklore, and 1989.
Marry Folklore.
Okay, I need to think about this for a second. I don’t want to say anything I regret. I need to be so sure.
Alright, I'll kiss 1989.
Which means… you've put me in this position, I need to kill Reputation.
Editor’s note: It’s only because Reputation isn’t Taylor’s Version… yet.
What’s your favourite way to find inspiration when writing copy?
I’m a visual person so I like to have the asset — whether that’s a video or image — in front of me. That always sparks the idea for the copy. Then I tweak for brand tone and voice.
You spent five years on the women’s hockey team at the University of Manitoba while studying business – how does sportsmanship play into how you work?
Sports teach you humility, and that everyone has a different role at different times. I believe embracing the position you’re in sets you up for future success.
When I was a rookie, I learned from experienced players. By my fifth year, I applied all that to being the best leader I could be. Right now, I’m in a junior role and soaking up as much as I can. Down the road, all this learning will help me step into bigger roles.
You don’t need to always wish you were further ahead. There’s so much to learn and grow from, right where you are. So when it's your turn, you're ready.
You also run our email newsletter. Pitch us – why should we subscribe?
Our team sorts through the clutter of information so you don't have to. Then we deliver just the essentials — no fluff, no endless scrolling. Just the good stuff.
Editor’s Note: Subscribe here
You’re a fan of the 3pm sweet treat – where’s your go-to?
I would say that our go-to is Sam’s Place. It’s the perfect distance from our office to get a short walk. They also have great pastries, and after 2:30pm they discount them – so that’s a win. They also have lots of little trinkets to get a good browse in and give yourself a brain break.
What is your favourite medium to write for?
Definitely social. It's the most fun in my opinion, and it's typically where brands can be the most authentic version of themselves. Plus, I love an emoji.
Follow up: top three favourite emojis?
I LOVE 🫶, the 🤪 face and the 🤡 for when you do something stupid.
What is your favourite part of your job?
I love getting to work with so many different clients across different industries who all have different goals. There are so few jobs where you get to really research and dive into different industries. I’ve learned so much about so many different topics. I’ve researched geosynthetics, sleep health, agriculture, and higher education. My job is so cool.
What have you learned that stands out the most at your time at the agency?
I've learned that letting your guard down, building real relationships and being genuine at work goes a long way. It’s okay to admit you don’t know something. It’s better for not only you, but everyone involved in a project.
They didn't teach that in business school, where the focus is coming across as super professional (which is important, of course). But there's room to be yourself too. We're all human, even at work.
If you could only use one social platform, which would it be?
Pinterest. I’m a Pinterest girlie. I want to live in my Pinterest board.
Follow up: What’s on your board right now.
Every year I make a new vision board. Right now, I’m pinning a lot of hiking photos because I’m manifesting going on some cool hikes this summer/fall.
What’s been your favourite ad campaign recently – why?
I loved the Reformation Boyfriend campaign with Pete Davidson. I thought it was really funny and well done.
I also loved when the Professional Women’s Hockey League partnered with Mattel to make female hockey player Barbies. They do so many great collabs honestly, kudos to their team.
We know you love to travel – where are you headed next?
I’m going to Kelowna soon to visit my bestie. But I’m also trying to go to Guatemala to hike and see an active volcano.
My dream destination is Morocco though. I need to experience the desert. I love the heat and know I would thrive there.
Winnipeg restaurant recommendations?
I have a rural Manitoba palate with big city aesthetics. I’m not a huge foodie which I know is crazy for Show and Tell. But I do have some.
I love the Frenchway Café.
I love the matcha from Empty Cup.
I just went to Petit Socco (thanks for the rec, Dean) and it was amazing.
Honourable mention to Le Croissant, Green Carrot and Nola.
Editor’s Note: Not a foodie hey?
What advice would you give to someone new at the agency?
Say “yes” to as many things as you can.
For me, starting from university, I didn’t know what I liked to do. By saying yes and trying new things I got a better sense of what I enjoy. I get to try new things, work with so many people, and get new experiences. If you stick to one thing you don’t get that sort of experience.
Any closing words?
I know how much work goes into these, so fab job Emily and have a great summer everyone!
Now that you know a bit more about the person behind these interviews – will you be able to guess who’s doing the editor’s notes on these things? Let us know who we should interview next month.