About Us | The Show and Tell Agency

Marty Fisher

President / Principal

Marty is father to five children and a dedicated husband, PC gamer (Nerd!) and passionate skier (both snow and water). Over 25 years, he grew Sherpa Marketing, one of our two legacy agencies, from a one-person shop to an agency with a talented roster of staff that provides full-stack advertising services to clients across the world, including Fortune 500 businesses.

Marty is inherently curious about all things “marketing.” His passion for learning has led to the discovery, creation and adoption of many technological advances in marketing technology. Whether it was building his first client website in 1998 or his first TikTok ad in 2020, he is always on the leading edge of what’s the next big thing. He has a natural ability to quickly find winning channels, SaaS platforms and technology for his clients.

His favourite band is U2 and his hobby is collecting boats. He says that his number one sports team is the Toronto Maple Leafs but we really think he means the Winnipeg Jets.

Marty has a B.A. in Economics from the University of Guelph.

Deanna WestbrookSr. Account Manager

Deanna Westbrook

Sr. Account Manager

Deanna has been a member of the Show and Tell squad since 2018 and brings more than 20 years of agency experience to her A-game. Working out of the Kitchener, Ontario office, she is an upbeat and friendly face for clients, dedicated to making them look good. Her less productive sidekick, Hudson the Wonder Dog, is often in the office with her, and compensated for his work with peanut butter flavoured treats.

When Deanna is not juggling her Account Management responsibilities (one-handed, of course) she is committing time to several volunteer organizations in her community, chipping away at Barack Obama’s summer reading list, binge-watching the occasional cheesy medical drama, or scrolling through social to look at delicious food she is unlikely to cook.

Audra LesoskyExecutive Vice President

Audra Lesosky

Executive Vice President

Audra has been working as a communications professional since 1988 but still says she doesn’t know what she wants to be when she grows up. In her role as Executive Vice President, Strategy, she shepherds the strategic services team in delivering brand and marketing strategy. A confessed information junkie and drama addict, she also leads the agency’s research and issues management practices.

She’s been voted mostly likely to be the first team member to drop expletives in client meetings.

Outside the agency she writes and stage manages live theatre and always seeks to visit the oldest pub wherever in the world she travels.

Emily ClarkeAgile Social Content Creator

Emily Clarke

Agile Social Content Creator

Emily is a content creator with a love for global trends and local community.

Before joining the Show and Tell Agency, she used her talents in content creation, digital strategy, and audience engagement with local organizations including Folklorama and Lennard Taylor.

Now she brings her skills in content optimization and aesthetic curation to her role as Agile Content Creator where she turns social metrics into fireworks for both our agency and clients to create content for a variety of audiences.

When she’s not capturing content, you can find Emily either breaking a sweat at a 6 a.m. boxing class or perfecting her craft as a home cook – her hobbies tend to cancel each other out.

Jaime CushnieDirector, Creative Services

Jaime Cushnie

Director, Creative Services

Jaime is an accomplished creative with over 15 years' experience working with agency clients in the ag, fintech and health-care industries. Previous to that, she worked as an in-house graphic designer.

Today, as director of creative services, she loves collaborating with the creative team to plan and execute campaigns to elevate our clients’ brands.

She graduated from RRC Polytech’s Graphic Design program and received her BFA from the University of Manitoba, with a major in photography.

Outside of work you can find Jaime chilling at the lake with family, planning her next travel adventure, or getting tattooed.

Caitlin PopoffSenior Graphic Designer

Caitlin Popoff

Senior Graphic Designer

While she once dreamed of working behind the scenes in movies, Caitlin’s path led her to Red River College Polytechnic, where she handily earned a Graphic Design diploma. While she was still a student, she came to Show and Tell and we never let her leave! (Kidding!)

Ten years later, Caitlin’s talents and leadership qualities have earned her the title of senior graphic designer, where she is well-known for her attention to detail across a wide range of projects. And during that time, she has designed a movie poster that graced the halls of a theatre, so in a roundabout way her childhood dream kind of came true.

After hours, Caitlin keeps busy gardening at home and in her neighbourhood community gardens and appeasing her dog Lilo.

Dean HilarioDigital Innovation Specialist

Dean Hilario

Digital Innovation Specialist

Dean is a serial hobbyist who enjoys all things marketing. As an Account Coordinator, he pulls from his varied experience, doing almost every marketing job in some capacity, but has found his home working with clients and helping them elevate their brands through meaningful campaigns. He brings a unique blend of creativity and analytical insight to every project, ensuring that content not only looks great but achieves strategic objectives.

When he’s not in the office, Dean is usually busy getting lost in his many hobbies. This season, it’s a mix of fantasy basketball, real basketball, and researching gear for the never-ending upgrade list on his bike.

Andrew BaulinAccount Manager

Andrew Baulin

Account Manager

Andrew joined the agency in 2018 as account manager, where he enjoys collaborating with clients to help achieve their goals and learning about different industries. He can talk about biologicals, crops and yields with the best of them and has earned a special designation in the eyes of clients and colleagues as one of the accounts services team’s subject matter experts in agriculture and agricultural marketing.

In his free time, he can be seen Hungarian dancing at major events and weddings and running marathons.

Andrew has a bachelor’s degree in applied science and previously worked in data reporting.

Eric LeendersSenior Application Developer

Eric Leenders

Senior Application Developer

Meet Eric, our resident software developer. Eric is the living embodiment of dedication and expertise and a true company veteran, having kickstarted his illustrious coding career right here at Show and Tell in 2010.

Eric is a fervent supporter of the Maple Leafs and TFC, bringing the same dedication to the game as he does to his code. He also loves diving into thrilling video games and epic board game battles with friends.

He’s the guy who never backs down from a challenge, be it in coding or in a heated Catan match.

With Eric on board, you can rest assured that no coding conundrum is too daunting – he’s the ultimate troubleshooter and a true asset to the Show and Tell family.

Jesse CringanVP Account Services

Jesse Cringan

VP Account Services

Jesse Cringan has worked with the agency’s client service team in Winnipeg since 2008 and before that spent a decade in a series of senior Federal political roles in Ottawa.

He leads a highly capable, diverse and experienced Client Services team at the agency that at its core is committed to delivering real impact and significant business-altering results for all our clients.

In his spare time, you’ll find him living vicariously through his daughters Rooney and Lux – who both appear to play competitive hockey and soccer every day – and planning the next family trip to a Pearl Jam concert.

Jesse has an MBA, BA (4-year Hons.)

Tom BoreskyArt Director

Tom Boresky

Art Director

Tom is a naturally talented creative professional who started at the agency in 2009 after we nabbed him following his student work placement. Today, he’s an Art Director who uses his considerable expertise to craft and guide compelling visual solutions for a wide variety of the agency’s local, national and international clients.

He’s a graphic design graduate from Red River College Polytechnic and is glad his nightmares about homework have finally stopped.

Tom has a functional addiction to classic automobiles and is proud dad to a Norwegian Elkhound named Luna.

Sharon KnutsonChief People Officer

Sharon Knutson

Chief People Officer

Sharon graduated from the University of North Dakota with a BA in Communications. She has worked at the agency since 2006 and has held various leadership roles. When Sharon isn’t working, she spends time with her family and friends at the cottage. She loves to watch her children play sports and travel the world!

Elizabeth MacDonaldAccount Manager

Elizabeth MacDonald

Account Manager

Elizabeth brings over a decade of experience in agriculture sales and marketing to her role as an Account Manager at The Show and Tell Agency. With a Bachelor of Commerce degree in Agricultural Business, she combines her deep industry knowledge with a passion for building meaningful client relationships and delivering impactful advertising campaigns.

Outside the office, Elizabeth leads a dynamic life as a mother of three young children, finding joy in spending quality time with her family and close friends. Alongside her husband, she also manages a cattle ranch, where her commitment to agriculture extends beyond her professional life.

Elizabeth's unique blend of professional expertise, hands-on agricultural experience, and dedication to her work and family allows her to offer clients practical insights, tailored strategies, and a deep understanding of their needs, making her a trusted partner in achieving their goals.

Natalia FerrariPaid Marketing Specialist

Natalia Ferrari

Paid Marketing Specialist

Natalia started managing paid marketing campaigns in 2013, when Instagram hadn’t started serving ads yet, Google Ads was AdWords, and TikTok didn’t exist. Can you imagine?

Her growing passion and intense dedication to developing her paid marketing skills drove her to teach marketing courses and lead the Digital Marketing Certificate Program at a university near her home in Buenos Aires, Argentina, which she still does to this day.

At Show and Tell, Natalia is best known for taking clients’ paid marketing budgets and transforming them into the best campaigns they’ve ever seen, surpassing every industry benchmark, projection and even our own previous efforts.

While not managing ads, you’ll find her practicing yoga, studying philosophy, writing poems and playing with the family dogs.

Natalia has a B.Comm (Hons.) from Universidad Caece Mar del Plata, Buenos Aires.

Chris RiehlDirector of Development

Chris Riehl

Director of Development

Meet Chris, a versatile programmer who combines technical expertise with creative flair, adding depth and innovation to every project. He is the mastermind behind turning complex code into seamless digital solutions. But that’s just the beginning. With a keen eye for detail and a passion for precision, Chris also excels as a 3-D artist, transforming concepts into captivating visual realities.

Off the digital canvas, you’ll often find Chris sketching out new ideas or hitting the ice for some exhilarating hockey action. A collector of sports cards, Chris’s appreciation for fine detail extends beyond programming, adding a unique layer to his multifaceted skillset.

We’re still trying to figure out what he’s thinking in the thought box sketched onto a white board behind his desk.

Brent MorrisseauCreative Director

Brent Morrisseau

Creative Director

Brent has always believed that the sharpest minds in the biz can only make you sharper. That’s why he is proud to have worked with the people he has over the course of his 26-year career.

A graduate of Red River College Polytechnic, Brent’s award-winning genius has played a huge role in creating and giving expression to many well-known brands and campaigns over the years. He says the insight, wisdom and vision of both clients and colleagues continue to inspire this creative director every day.

In his spare time, Brent loves to tee it up with his close friends whom he calls “brothers,” long walks with the love of his life, Lindsay, and every opportunity to meet up with friends and family.

Jennifer FabrikDirector of Strategic Marketing

Jennifer Fabrik

Director of Strategic Marketing

Jenn is a seasoned marketing and brand strategist with nearly a decade of experience working with regional and national organizations from coast to coast. As Senior Strategist, Jennifer is an expert navigator and perceptive partner – working alongside clients and their stakeholders to unearth key insights, build sound foundations and craft conscious strategies.

Jennifer lives in Regina, Saskatchewan, with her husband, son and their dog, Louie. Outside of work and family life, you’re likely to find Jenn baking, thrifting and asking to pet any dog within sight.

Jennifer holds a BA in Psychology from the University of Regina.

Fun facts:

Any hobbies/collections: I love to thrift and collect unique vintage pieces.
Any pets: A Goldendoodle named Louie
Go-to drink: Iced-coffee

Tannaz SotoudehnemaGraphic Designer

Tannaz Sotoudehnema

Graphic Designer

Tannaz is a strategic multidisciplinary graphic designer with a strong passion for branding and communication design, and a goal to make design solutions for communication problems. She has been bringing her special blend of creative passion and critical thinking to create purposeful designs since 2015.

Tannaz holds a Bachelor of Design from York University and a Social Media Marketing Certificate from George Brown College.

Outside of work, you’ll find Tannaz getting chewed by her cats and trying to Ctrl+Z her life’s mishaps.

James PhamDigital Innovation Lead

James Pham

Digital Innovation Lead

James joined Show and Tell in 2021 as an intern and quickly transitioned to one of our full-time digital marketers after graduating. He is well-versed in data analytics and has a knack for content creation. Whenever the digital team faces a new challenge, James is known to roll up his sleeves to help in any way – whether it’s learning to code, editing videos or immersing himself in new tech (AR, AI).

Outside of work, James enjoys experimenting with new food recipes. “This tastes about right...” would probably be the most overheard thing said at his diner (if he ever owns one). And his restaurant’s bestseller? Vietnamese coffee.

Alison IrelandDigital Strategist

Alison Ireland

Digital Strategist

Meet Alison, the creative mind fueling demand generation at Show and Tell. Armed with a BA (Hons) in history and a post-grad certificate in marketing management, Alison combines her inquisitive mindset with imagination to sink her teeth into marketing challenges and craft compelling strategies. As a demand generation specialist, she’s found the perfect role that balances her dynamic skillset.

After living in Galway, Ireland for two years (yes, coincidentally her last name is Ireland, too!), Alison happily now creates detailed travel itineraries for anyone interested in visiting the Emerald Isle. When she’s not dreaming up her next adventure, Alison enjoys spending time in the great outdoors, getting lost in pages of historical fiction, practicing hobby photography and passionately anticipating the arrival of fall every year.

Naomi MedeirosCFO

Naomi Medeiros

CFO

Naomi is our spreadsheet-loving CFO and has been with the agency since 2009, when she was lured away from the banking world by all the razzle and dazzle that advertising has to offer. Naomi’s recent interest in hiking was converted to full passion after experiencing Switzerland for the first time in the summer of 2023. When travelling, Naomi misses her dog Max and two cats, Willow and Ollie, who never stop making her laugh with all their purr-formances.

Anna BulmanAccount Manager

Anna Bulman

Account Manager

Anna is an integral part of our client services team. She is a graduate of the University of Manitoba’s Agribusiness program and began her career at a large Winnipeg-based agricultural business.

Her warm and friendly personality, client-focused approach and background allow her to provide insight and advice to our agricultural sector clients.

Away from the office, Anna enjoys spending time with Otis, her chocolate lab, and hanging out with friends and family at the lake.

Gary GobeilDirector, Production Services

Gary Gobeil

Director, Production Services

Gary brings more than 30 years industry experience to his unique role as Director of Production Services. Before joining the agency in 2005, he started out in pre-press, printing and eventually settled into production management. An accomplished execution expert with an extensive network of production partners, he collaborates with the creative team to steward the agency’s print, outdoor, broadcast commercial TV and radio, digital, and novelty item projects from concept to completion through to post-production analysis.

Gary’s agency portfolio is as expansive as it is surprising. To date, his creative thinking and relationships with suppliers has seen some of our most memorable custom client pieces, including a raccoon costume; a 3-D sign; and wrapping an LRT Train in Calgary, a VIA Rail train car; and several Winnipeg Transit buses.

In Gary’s spare time, he is a Winnipeg Blue Bomber and Winnipeg Jets fan and a lover of golf. He's best known as a running enthusiast and has ambitious goals and dreams that sadly get crushed by his love of whiskey sours and craft beer.

Fun facts:

Favourite sport/sport team Blue Bomber Season Ticket holder fan extraordinaire!

Go-to drink/meal I make a mean Whiskey Sour

Dream travel destination Boston to run the marathon

Erik AthavaleBrand Director

Erik Athavale

Brand Director

Erik Athavale has worked in advertising and marketing for more than two decades and has been with the agency since the mid-aughts. He’s a multi-hyphenate marketing leader with progressively senior experience in both accounts and strategy, a sought-after and dynamic presenter and group discussion moderator, and an inspiring writer for foundational and iterative brand lexicon. He has two hound dogs, Belvedere and Jolene, who dominate his Instagram feed.

Erik has a B.Comm (Hons.) from the Asper School of Business.

Chloe SnaithCommunications Specialist

Chloe Snaith

Communications Specialist

Chloe joined the Show and Tell team after graduating with a Bachelor of Commerce degree in marketing from the Asper School of Business. As a Digital Marketing Specialist, she happily executes the digital team’s outbound strategy.

After five years of playing hockey for the University of Manitoba Bisons, Chloe now spends her free time enjoying the less physically taxing aspects of life such as reading, relaxing at the lake and (shamelessly) listening to Taylor Swift. Preferably all at once!

Her dream travel destination is … everywhere!

Justin AmbayController

Justin Ambay

Controller

Meet Justin, our dedicated Controller who ensures our financial ship sails smoothly. With an adept hand at balancing and closing the books and preparing meticulous financial statements every month, Justin plays a pivotal role in maintaining our financial integrity. Justin’s expertise goes beyond numbers – he is an essential support to our fantastic CFO, Naomi, whom he adores dearly.

With his sharp financial acumen and penchant for creating good times, Justin adds a unique blend of professionalism and fun to our team.

Off duty, you will find Justin indulging in reality TV shows and playing host to lively parties alongside his partner and their furry friend, Jax the dog.

He is a proud graduate of the University of Manitoba; he has a Bachelor of Commerce (Hons.) degree.

Carey PradinukAssociate VP Creative

Carey Pradinuk

Associate VP Creative

Father of three, friend to many, archenemy of one (you know who you are), Carey is an excellent TV watcher, decent athlete and marginal poker player. He loves good food, good laughs and getting up late on the weekends – unless he’s got an early tee time.

Carey has been around advertising his entire life and owes everything to his dad for giving him something to do after leaving university (early). Over the past 25 years, Carey has been materially involved in creating numerous successful brands, campaigns and taglines, including some you’ve actually heard of.

A natural critic, Carey pushes himself and his department to find something compelling to say (or show) in every project. He likes to take chances and push the limits, even when he probably shouldn’t. Carey has managed to surround himself with many talented people and he appreciates them all for putting up with him. 

Favourite sports team: Let’s go Blue!
Favourite movie: Aliens
Go-to Meal: Fett Chili from Café Carlo

Michael McCaffreyDigital Marketing Consultant

Michael McCaffrey

Digital Marketing Consultant

If you’ve ever had the pleasure of being in a meeting with Michael, you’ll understand why he’s often thought of as a “Marketing Unicorn” 🦄

That’s because he’s both analytical and creative, which means he can help you with your “why” as well as your “what.” If you’re in it to get results, he’s the guy you want thinking about your business and how to scale it. He’ll challenge you, hold you accountable, and hold himself to the highest standard.

When he’s not making thought leadership videos about the sales funnel and talking about the customer-facing experience, he’s hiking and canoeing in the backcountry (check out his YouTube channel here → youtube.com/outdoorearthling), competing at a high level in sports (he’s a 5.0-rated pickleball player), playing chess (1800 rapid on lichess.org), and brushing up on nutrition and epidemiology.

Michael has also founded multiple businesses and has well over a decade of experience in marketing. He has a B.Comm (Hons.) from the University of Manitoba.

Lia CrabbeAccount Manager

Lia Crabbe

Account Manager

Lia brings a diverse career background to her work, which includes agriculture, utilities, lotteries, telecom, financial services and planning advertising for major events. Her favourite part of agency life is learning about clients’ industries and businesses, and she delights in using customer data to develop targeted marketing programs. Clients and colleagues know her for her attention to detail and skills in organization, relationship nurturing and process efficiency.

After earning a Bachelor of Commerce (Hons) at the University of Manitoba, Lia’s career started in sales for a printing company. Her technical knowledge led to production management at an agency, which evolved into account management, where she stuck. Highlights include producing the first digital superboard in Winnipeg, pitching the winning logo design for the 1999 Pan Am Games and exceeding KPIs for a herbicide product launch in northern plains of the U.S.

Lia is a proud parent of two young men with whom she shares her passion for travel… though recent trips have centred on professional or U.S. college sports. She roots for the Winnipeg Jets, Winnipeg Blue Bombers, Minnesota Vikings and Chicago Bears. Lia also mothers a yellow Lab and a Boston Terrier. She’s lived in three countries on two continents and has held Royal Manitoba Theatre Centre tickets for more than half her life. Her two favourite beverages are black coffee and sour craft beer.

Jeff BridgesSenior Application Developer

Jeff Bridges

Senior Application Developer

Allow us to introduce you to Jeff, a coding maestro at Show and Tell. Armed with a Bachelor of Science Degree in Computer Science from Wilfrid Laurier University, he possesses a knack for untangling the trickiest of tech puzzles. As Senior Application Developer, Jeff has been seamlessly transforming complex challenges into elegant solutions with us since 2005. With an impressive 20 years in the industry, Jeff stands as an invaluable cornerstone of our development team’s triumphs.

Beyond his coding finesse, he’s a passionate sports enthusiast, channeling the same tenacity from the field to his code. He finds joy in the company of his wife Nancy and their daughter Sarah, along with their dynamic duo of furry companions: Norman, the exuberant yellow lab, and Buzz, the spirited blend of a Boston terrier and dachshund.

Robert JanzicSenior Business Analyst

Robert Janzic

Senior Business Analyst

Robert Janzic is The Show and Tell Agency’s Senior Data Analyst where he specializes in deciphering what digital marketing campaign results really mean. His career in marketing goes back to the 1990s and spans Canada, Europe and Africa, which helps give him a global perspective when approaching client work. From brand development to marketing strategies to campaign measurement and attribution, Robert is a true full-stack marketer.

He started at the agency in 2011, and during that time has taught marketing at the University of Winnipeg’s PACE (Professional, Applied and Continuing Education) Program.

Robert holds a degree in Electrical Engineering and has also successfully completed numerous marketing and platform certifications.

Andrea BaryliukAccount Supervisor

Andrea Baryliuk

Account Supervisor

Andrea has been part of our client services team for 10 years, bringing with her over a decade of marketing and brand management experience. Her past career experiences on both the corporate and agency side of the marketing industry give Andrea a unique understanding of client needs. She has a contagious laugh, a special ability for connecting with clients and colleagues, and frequently finds herself mentoring people in the department.

She holds a BA in communications from the University of Winnipeg and a Creative Communications diploma from Red River College Polytechnic.

Happiest in nature, Andrea can be found hiking, biking, kayaking and chasing after her three dogs. She often combines her love for the outdoors with travel and is always planning her next adventure.

Arresting creative that gets noticed. Digital marketing that delivers results. With McKim and Sherpa Marketing now working as one, we’re excited to build a new legacy. Welcome to Show and Tell.

Data Meets Drama

What happens when a creative powerhouse and a digital marketing master combine? Your marketing benefits from the best of both.

Our Team

Awards

National Brand Identity Award, Economic Developers Association of Canada

Council of the Advancement and Support of Education District VIII Awards

Growth 500 Awards

Channel Innovation Awards

CAMA Awards

CAMA Awards

CASE District VIII Grand Gold Award

Gold in Advertising Campaign at World Media Festival | TOURISM

Global Communications Award

CASSIES AWARD, Bronze (now Effie Canada)

CASE District VIII Virginia Carter Smith Grand Crystal Award

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