Arresting creative that gets noticed. Digital marketing that delivers results. With McKim and Sherpa Marketing now working as one, we’re excited to build a new legacy. Welcome to Show and Tell.

Marty is father to five children and a dedicated husband, PC gamer (Nerd!) and passionate skier (both snow and water). Over 25 years, he grew Sherpa Marketing, one of our two legacy agencies, from a one-person shop to an agency with a talented roster of staff that provides full-stack advertising services to clients across the world, including Fortune 500 businesses.

Marty is inherently curious about all things “marketing.” His passion for learning has led to the discovery, creation and adoption of many technological advances in marketing technology. Whether it was building his first client website in 1998 or his first TikTok ad in 2020, he is always on the leading edge of what’s the next big thing. He has a natural ability to quickly find winning channels, SaaS platforms and technology for his clients.

His favourite band is U2 and his hobby is collecting boats. He says that his number one sports team is the Toronto Maple Leafs but we really think he means the Winnipeg Jets.

Marty has a B.A. in Economics from the University of Guelph.

Jaime is an accomplished creative with over 15 years' experience working with agency clients in the ag, fintech and health-care industries. Previous to that, she worked as an in-house graphic designer.

Today, as director of creative services, she loves collaborating with the creative team to plan and execute campaigns to elevate our clients’ brands.

She graduated from RRC Polytech’s Graphic Design program and received her BFA from the University of Manitoba, with a major in photography.

Outside of work you can find Jaime chilling at the lake with family, planning her next travel adventure, or getting tattooed.

Audra has been working as a communications professional since 1988 but still says she doesn’t know what she wants to be when she grows up. In her role as Executive Vice President, Strategy, she shepherds the strategic services team in delivering brand and marketing strategy. A confessed information junkie and drama addict, she also leads the agency’s research and issues management practices.

She’s been voted mostly likely to be the first team member to drop expletives in client meetings.

Outside the agency she writes and stage manages live theatre and always seeks to visit the oldest pub wherever in the world she travels.

Sharon graduated from the University of North Dakota with a BA in Communications. She has worked at the agency since 2006 and has held various leadership roles. When Sharon isn’t working, she spends time with her family and friends at the cottage. She loves to watch her children play sports and travel the world!

Ritesh is the agency's newest Content Specialist, bringing a fresh perspective and a way with words to everything he touches. A graduate of the University of Manitoba with a Bachelor of Arts, Ritesh works across the full spectrum of content — from crafting sharp copy and shaping brand voice to building social media strategies and making sure every comma earns its place.

Analytical enough to dig into what a brand really needs, creative enough to make it interesting, and people-focused enough to make the whole process enjoyable — Ritesh is the kind of person who brings all three to the table without being asked.

Outside the office, you'll find him planning his next trip with friends to somewhere new, hunting down the best food spots Winnipeg has to offer, and holding his own on the tennis court. He's also a big cricket fan who never misses a match. Oh, and he's convinced he's a decent singer. His friends have not confirmed this.

Father of three, friend to many, archenemy of one (you know who you are), Carey is an excellent TV watcher, decent athlete and marginal poker player. He loves good food, good laughs and getting up late on the weekends – unless he’s got an early tee time.

Carey has been around advertising his entire life and owes everything to his dad for giving him something to do after leaving university (early). Over the past 25 years, Carey has been materially involved in creating numerous successful brands, campaigns and taglines, including some you’ve actually heard of.

A natural critic, Carey pushes himself and his department to find something compelling to say (or show) in every project. He likes to take chances and push the limits, even when he probably shouldn’t. Carey has managed to surround himself with many talented people and he appreciates them all for putting up with him. 

Favourite sports team: Let’s go Blue!
Favourite movie: Aliens
Go-to Meal: Fett Chili from Café Carlo

Gary brings more than 30 years industry experience to his unique role as Director of Production Services. Before joining the agency in 2005, he started out in pre-press, printing and eventually settled into production management. An accomplished execution expert with an extensive network of production partners, he collaborates with the creative team to steward the agency’s print, outdoor, broadcast commercial TV and radio, digital, and novelty item projects from concept to completion through to post-production analysis.

Gary’s agency portfolio is as expansive as it is surprising. To date, his creative thinking and relationships with suppliers has seen some of our most memorable custom client pieces, including a raccoon costume; a 3-D sign; and wrapping an LRT Train in Calgary, a VIA Rail train car; and several Winnipeg Transit buses.

In Gary’s spare time, he is a Winnipeg Blue Bomber and Winnipeg Jets fan and a lover of golf. He's best known as a running enthusiast and has ambitious goals and dreams that sadly get crushed by his love of whiskey sours and craft beer.



Fun facts:

Favourite sport/sport team Blue Bomber Season Ticket holder fan extraordinaire!

Go-to drink/meal I make a mean Whiskey Sour

Dream travel destination Boston to run the marathon

With nearly 20 years of experience in graphic design, brand development, and creative production, Kay brings strategic thinking and strong execution to every project. Kay’s work spans print and digital design, campaign development, and large-scale creative, with a focus on delivering polished, visually compelling work. 

Previously, Kay worked in the entertainment industry where they led creative campaigns for international touring exhibitions. Work included campaigns for the highly successful Beyond series, including Beyond Van Gogh: The Immersive Experience, Beyond Monet, and National Geographic's Beyond King Tut, as well as MARVEL Avengers S.T.A.T.I.O.N.

With experience across digital and print production, and a formal marketing education, Kay brings a well-rounded perspective on how design supports brand growth and audience engagement. Kay holds a diploma in Marketing Management from the University of Winnipeg.

Meet Eric, our resident software developer. Eric is the living embodiment of dedication and expertise and a true company veteran, having kickstarted his illustrious coding career right here at Show and Tell in 2010.

Eric is a fervent supporter of the Maple Leafs and TFC, bringing the same dedication to the game as he does to his code. He also loves diving into thrilling video games and epic board game battles with friends.

He’s the guy who never backs down from a challenge, be it in coding or in a heated Catan match.

With Eric on board, you can rest assured that no coding conundrum is too daunting – he’s the ultimate troubleshooter and a true asset to the Show and Tell family.

Jesse Cringan has worked with the agency’s client service team in Winnipeg since 2008 and before that spent a decade in a series of senior Federal political roles in Ottawa.

He leads a highly capable, diverse and experienced Client Services team at the agency that at its core is committed to delivering real impact and significant business-altering results for all our clients.

In his spare time, you’ll find him living vicariously through his daughters Rooney and Lux – who both appear to play competitive hockey and soccer every day – and planning the next family trip to a Pearl Jam concert.

Jesse has an MBA, BA (4-year Hons.)

If you’ve ever had the pleasure of being in a meeting with Michael, you’ll understand why he’s often thought of as a “Marketing Unicorn” 🦄

That’s because he’s both analytical and creative, which means he can help you with your “why” as well as your “what.” If you’re in it to get results, he’s the guy you want thinking about your business and how to scale it. He’ll challenge you, hold you accountable, and hold himself to the highest standard.

When he’s not making thought leadership videos about the sales funnel and talking about the customer-facing experience, he’s hiking and canoeing in the backcountry (check out his YouTube channel here → youtube.com/outdoorearthling), competing at a high level in sports (he’s a 5.0-rated pickleball player), playing chess (1800 rapid on lichess.org), and brushing up on nutrition and epidemiology.

Michael has also founded multiple businesses and has well over a decade of experience in marketing. He has a B.Comm (Hons.) from the University of Manitoba.

Allow us to introduce you to Jeff, a coding maestro at Show and Tell. Armed with a Bachelor of Science Degree in Computer Science from Wilfrid Laurier University, he possesses a knack for untangling the trickiest of tech puzzles. As Senior Application Developer, Jeff has been seamlessly transforming complex challenges into elegant solutions with us since 2005. With an impressive 20 years in the industry, Jeff stands as an invaluable cornerstone of our development team’s triumphs.

Beyond his coding finesse, he’s a passionate sports enthusiast, channeling the same tenacity from the field to his code. He finds joy in the company of his wife Nancy and their daughter Sarah, along with their dynamic duo of furry companions: Norman, the exuberant yellow lab, and Buzz, the spirited blend of a Boston terrier and dachshund.

Robert Janzic is The Show and Tell Agency’s Senior Data Analyst where he specializes in deciphering what digital marketing campaign results really mean. His career in marketing goes back to the 1990s and spans Canada, Europe and Africa, which helps give him a global perspective when approaching client work. From brand development to marketing strategies to campaign measurement and attribution, Robert is a true full-stack marketer.

He started at the agency in 2011, and during that time has taught marketing at the University of Winnipeg’s PACE (Professional, Applied and Continuing Education) Program.

Robert holds a degree in Electrical Engineering and has also successfully completed numerous marketing and platform certifications.

Deanna has been a member of the Show and Tell squad since 2018 and brings more than 20 years of agency experience to her A-game. Working out of the Kitchener, Ontario office, she is an upbeat and friendly face for clients, dedicated to making them look good. Her less productive sidekick, Hudson the Wonder Dog, is often in the office with her, and compensated for his work with peanut butter flavoured treats.

When Deanna is not juggling her Account Management responsibilities (one-handed, of course) she is committing time to several volunteer organizations in her community, chipping away at Barack Obama’s summer reading list, binge-watching the occasional cheesy medical drama, or scrolling through social to look at delicious food she is unlikely to cook.

Dean is a serial hobbyist who enjoys all things marketing. As an Account Coordinator, he pulls from his varied experience, doing almost every marketing job in some capacity, but has found his home working with clients and helping them elevate their brands through meaningful campaigns. He brings a unique blend of creativity and analytical insight to every project, ensuring that content not only looks great but achieves strategic objectives.

When he’s not in the office, Dean is usually busy getting lost in his many hobbies. This season, it’s a mix of fantasy basketball, real basketball, and researching gear for the never-ending upgrade list on his bike.

Jenn is a seasoned marketing and brand strategist with nearly a decade of experience working with regional and national organizations from coast to coast. As Senior Strategist, Jennifer is an expert navigator and perceptive partner – working alongside clients and their stakeholders to unearth key insights, build sound foundations and craft conscious strategies.

Jennifer lives in Regina, Saskatchewan, with her husband, son and their dog, Louie. Outside of work and family life, you’re likely to find Jenn baking, thrifting and asking to pet any dog within sight.

Jennifer holds a BA in Psychology from the University of Regina.

Fun facts:

Any hobbies/collections: I love to thrift and collect unique vintage pieces.
Any pets: A Goldendoodle named Louie
Go-to drink: Iced-coffee

Alison is a strategic and analytically minded marketer with four years of agency experience spanning multi-channel campaign planning, paid media, and content strategy. As a Marketing Strategist, Alison partners closely with public and private sector clients and their stakeholders to uncover insights, shape messaging, and deliver data-driven campaigns that perform across paid, earned, and owned channels. She brings a sharp eye for detail and a deep curiosity for what makes audiences tick — turning research and data into strategies that drive real results. Outside of work Alison enjoys practicing photography and spending time outdoors. She holds a Graduate Certificate in Marketing Management from Fanshawe College and a Bachelor of Arts in History from the University of Guelph.

Meet Chris, a versatile programmer who combines technical expertise with creative flair, adding depth and innovation to every project. He is the mastermind behind turning complex code into seamless digital solutions. But that’s just the beginning. With a keen eye for detail and a passion for precision, Chris also excels as a 3-D artist, transforming concepts into captivating visual realities.

Off the digital canvas, you’ll often find Chris sketching out new ideas or hitting the ice for some exhilarating hockey action. A collector of sports cards, Chris’s appreciation for fine detail extends beyond programming, adding a unique layer to his multifaceted skillset.

We’re still trying to figure out what he’s thinking in the thought box sketched onto a white board behind his desk.

While she once dreamed of working behind the scenes in movies, Caitlin’s path led her to Red River College Polytechnic, where she handily earned a Graphic Design diploma. While she was still a student, she came to Show and Tell and we never let her leave! (Kidding!)

Ten years later, Caitlin’s talents and leadership qualities have earned her the title of senior graphic designer, where she is well-known for her attention to detail across a wide range of projects. And during that time, she has designed a movie poster that graced the halls of a theatre, so in a roundabout way her childhood dream kind of came true.

After hours, Caitlin keeps busy gardening at home and in her neighbourhood community gardens and appeasing her dog Lilo.

Erik Athavale has worked in advertising and marketing for more than two decades and has been with the agency since the mid-aughts. He’s a multi-hyphenate marketing leader with progressively senior experience in both accounts and strategy, a sought-after and dynamic presenter and group discussion moderator, and an inspiring writer for foundational and iterative brand lexicon. He has two hound dogs, Belvedere and Jolene, who dominate his Instagram feed.

Erik has a B.Comm (Hons.) from the Asper School of Business.

Tom is a naturally talented creative professional who started at the agency in 2009 after we nabbed him following his student work placement. Today, he’s an Art Director who uses his considerable expertise to craft and guide compelling visual solutions for a wide variety of the agency’s local, national and international clients.

He’s a graphic design graduate from Red River College Polytechnic and is glad his nightmares about homework have finally stopped.

Tom has a functional addiction to classic automobiles and is proud dad to a Norwegian Elkhound named Luna.

Andrew joined the agency in 2018 as account manager, where he enjoys collaborating with clients to help achieve their goals and learning about different industries. He can talk about biologicals, crops and yields with the best of them and has earned a special designation in the eyes of clients and colleagues as one of the accounts services team’s subject matter experts in agriculture and agricultural marketing.

In his free time, he can be seen Hungarian dancing at major events and weddings and running marathons.

Andrew has a bachelor’s degree in applied science and previously worked in data reporting.

Anna is an integral part of our client services team. She is a graduate of the University of Manitoba’s Agribusiness program and began her career at a large Winnipeg-based agricultural business.

Her warm and friendly personality, client-focused approach and background allow her to provide insight and advice to our agricultural sector clients.

Away from the office, Anna enjoys spending time with Otis, her chocolate lab, and hanging out with friends and family at the lake.

Lia brings a diverse career background to her work, which includes agriculture, utilities, lotteries, telecom, financial services and planning advertising for major events. Her favourite part of agency life is learning about clients’ industries and businesses, and she delights in using customer data to develop targeted marketing programs. Clients and colleagues know her for her attention to detail and skills in organization, relationship nurturing and process efficiency.

After earning a Bachelor of Commerce (Hons) at the University of Manitoba, Lia’s career started in sales for a printing company. Her technical knowledge led to production management at an agency, which evolved into account management, where she stuck. Highlights include producing the first digital superboard in Winnipeg, pitching the winning logo design for the 1999 Pan Am Games and exceeding KPIs for a herbicide product launch in northern plains of the U.S.

Lia is a proud parent of two young men with whom she shares her passion for travel… though recent trips have centred on professional or U.S. college sports. She roots for the Winnipeg Jets, Winnipeg Blue Bombers, Minnesota Vikings and Chicago Bears. Lia also mothers a yellow Lab and a Boston Terrier. She’s lived in three countries on two continents and has held Royal Manitoba Theatre Centre tickets for more than half her life. Her two favourite beverages are black coffee and sour craft beer.

Brent has always believed that the sharpest minds in the biz can only make you sharper. That’s why he is proud to have worked with the people he has over the course of his 26-year career.

A graduate of Red River College Polytechnic, Brent’s award-winning genius has played a huge role in creating and giving expression to many well-known brands and campaigns over the years. He says the insight, wisdom and vision of both clients and colleagues continue to inspire this creative director every day.

In his spare time, Brent loves to tee it up with his close friends whom he calls “brothers,” long walks with the love of his life, Lindsay, and every opportunity to meet up with friends and family.

Naomi is our spreadsheet-loving CFO and has been with the agency since 2009, when she was lured away from the banking world by all the razzle and dazzle that advertising has to offer. Naomi’s recent interest in hiking was converted to full passion after experiencing Switzerland for the first time in the summer of 2023. When travelling, Naomi misses her dog Max and two cats, Willow and Ollie, who never stop making her laugh with all their purr-formances.