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Agency Anecdotes: Likes and learnings about AI as a content writing assistant

Erik Athavale, Brand Director on Nov 5, 2024
Illustration AI Copywriter

Curious about how a creative agency actually uses Artificial Intelligence (AI) for content writing? We're pulling back the curtain on our year-long journey of integrating AI into our own content writing process.

In this article, you'll discover:

  • Our actual, proven content generation process, laid out step-by-step
  • Specific ways to help you balance AI efficiency with your team's human expertise
  • The reason why many marketers don't realize the time savings they expect using AI
  • How to decide whether to build in-house AI content writing capabilities, or partner with experts

Fill out the form below to access this free article and learn how our initial AI skepticism turned into a practical, results-driven approach that might work for your organization too.

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A creative agency using AI? Blasphemy! 

Confession time. 

About a year ago, with the launch of our new brand, we started writing a new swath of content for our followers (like you) to enjoy. In the wake of the COVID pandemic, our previous content writing efforts had waned – and it was time to get back on the horse. 

But our team, the market, and the tools available to marketers had also changed over that time. Which meant that by starting this content journey anew, we had the opportunity to re-envision our methodology. 

And leveraging AI was an obvious place to start.