Lia brings a diverse career background to her work, which includes agriculture, utilities, lotteries, telecom, financial services and planning advertising for major events. Her favourite part of agency life is learning about clients’ industries and businesses, and she delights in using customer data to develop targeted marketing programs. Clients and colleagues know her for her attention to detail and skills in organization, relationship nurturing and process efficiency.
After earning a Bachelor of Commerce (Hons) at the University of Manitoba, Lia’s career started in sales for a printing company. Her technical knowledge led to production management at an agency, which evolved into account management, where she stuck. Highlights include producing the first digital superboard in Winnipeg, pitching the winning logo design for the 1999 Pan Am Games and exceeding KPIs for a herbicide product launch in northern plains of the U.S.
Lia is a proud parent of two young men with whom she shares her passion for travel… though recent trips have centred on professional or U.S. college sports. She roots for the Winnipeg Jets, Winnipeg Blue Bombers, Minnesota Vikings and Chicago Bears. Lia also mothers a yellow Lab and a Boston Terrier. She’s lived in three countries on two continents and has held Royal Manitoba Theatre Centre tickets for more than half her life. Her two favourite beverages are black coffee and sour craft beer.