In higher education marketing, nothing is black or white. But it should at least be within the same colour palette. As a marketer, you might be familiar (or more likely, fatigued) with the back-and-forth about branding between your institution’s various faculties and departments who need to stand out from the college or university’s branded house (but don’t know how to do it the right way).
You know the ones. Those deviants who go rogue and blithely pick a colour scheme or typography out of left field. Or how about the not-quite-right imagery of a department’s website that doesn’t mesh with the photography anywhere else on the institution’s site?
Whether their deviations from the brand are intentional or not, departments and faculties want to stand apart within your institution’s ecosystem. And that’s fair. From engineering research labs to law schools, each faction of an institution has a different target audience to hook and reel in.