Cookie Settings
We use cookies on your device to enhance your experience. Some information may be shared with third parties.

Careica Health

Website redesign

Careica saw an opportunity to launch a new site that reflected their current brand and values. We built one from the ground up.

For accessibility, we made the menu items larger and clearer, and prioritized their position in the hierarchy to make it easier for symptom-sufferers to find relevant information.
Good sleep graphic

 

People seem to really love the new site, and they feel it is laid out very well. The changes to our site’s content navigation have made sharing relevant information with clients and physicians quicker and easier.


 — Colin Ward, Manager, 
Marketing and Communication

 


Careica Website

Results



Comparing user engagement between the old and updated websites, we have seen considerable improvements:

 

24%Increase in pages per session

 

93%Increase in average session duration

 


The Challenge

Careica is a trusted provider of sleep and respiratory care to thousands across Canada. We helped develop and launch their brand, solidifying the identity of two newly united Canadian service providers. This new brand reflected their commitment to the health of their clients and gave them the flexibility for growth. A few years later, we worked with them again on a new website.

Careica’s new identity was made to be approachable for all audiences and their site needed to reflect that. They needed information that was clear and easy for all audiences to understand, as well as a strategic user-centered approach to site design. If done right, we would help potential clients access the resources they need more easily – leading to more bookings for Careica in the long run.

In addition, they wanted a site that could be easily updated, allowing them to manage content more quickly.

 

The Solution

The content on the previous Careica website used a lot of medical terminology—an approach that is useful to those in the industry and clients under treatment, as they’re already very familiar with that language. But now they wanted to speak in plainer terms to potential clients (people who experience symptoms and are looking for help). To better communicate with this audience, we worked with Careica’s team to ensure all content was accessible and clear.

After reviewing user behaviour data on the old site, we restructured the new one to better serve potential clients. For example, a “Referral Forms” button for physicians wasn’t used nearly as much as the “Book Now” button for symptom-sufferers, despite them having equal design hierarchy. Although both functions were important, we moved the referral forms button into the site’s pop-out menu, drawing more attention to the call-to-action for booking. 

Careica’s clients—people who suffer from poor sleep health and have insomnia or obstructive sleep apnea—often research symptoms late at night. Partners of symptom-suffers also might be searching for solutions during the night because the sounds of snoring are keeping them awake.  With this in mind, we increased the text size on both desktop and mobile.

We knew both of these groups would appreciate the increased readability and easier navigation, especially on mobile devices. Among these and other ease-of-use adjustments, we also ensured the new site followed current SEO best practices.

To make it easier for Careica to edit their content, we developed the new site on WordPress. With this change, they’d have direct access and agile control over their site content.


 

People seem to really love the new site, and they feel it is laid out very well. The changes to our site’s content navigation have made sharing relevant information with clients and physicians quicker and easier.


 — Colin Ward, Manager, 
Marketing and Communication

 


Results

We helped the sleep health services provider capture more leads for services such as the CPAP value packs and Careica Complete Supply Plan by adding new pages and web forms.
 
The direct management of their site’s CMS allows Careica “to be very responsive to change and has made things so much easier to manage.” With WordPress, they’ve launched new services like mobile massage therapy and diabetes management themselves, without needing to go through weeks of back and forth with a vendor. 
 



Comparing user engagement between the old and updated websites, we have seen considerable improvements:

 

24%Increase in pages per session

 

93%Increase in average session duration

 


 
For accessibility, we made the menu items larger and clearer, and prioritized their position in the hierarchy to make it easier for symptom-sufferers to find relevant information.

 

Good sleep graphic
Careica Website

Does your website
perform well as it should?

Let’s chat