Business leaders are increasingly being asked to integrate AI into their strategies, their workflows, and their goals. Most know it matters. Few know where to begin.
That’s where we come in.
We’ve spent years figuring out how to use AI inside our business. Our president, Marty Fisher, is the first to say the learning curve wasn’t small.
But when Marty talks about AI, he doesn’t sound like most executives. He’s not making sweeping statements about the future or speaking in vague terms. He speaks like someone who has spent years testing things, seeing what works, and learning from what does not. That process — finding what works and what doesn’t — is exactly what shaped our newest offering.
Show and Tell just launched AI Unlocked, an AI bootcamp built for business leaders who know they need to understand artificial intelligence but are not sure where to start. More importantly, it’s built for people who are tired of hearing about AI, and want to use it to improve efficiency in their business.
The gap in the market
Fisher knew there was an audience for the bootcamp because he kept seeing the same thing. Colleagues, peers, and other business leaders were curious about AI, but most were still only scratching the surface. They had access to the tools. What they were missing was a clear sense of how to use them.
“Many people are still in the novelty phase of their AI journeys,” Fisher says. “We’re daily asking, ‘Could we use AI to make this process more efficient? And if so, how?’"
AI Unlocked is designed to provide that clarity, and give leaders a private, low-pressure space to learn while focusing only on things that apply directly to their business.
“We’re not exposing the discomfort that people have,” Fisher says. “We’re there to help build their comfort.”
What the program looks like
That comfort starts before anyone walks through the door. The Show and Tell team spends two weeks preparing before the full-day session begins. We look closely at the client's business, find areas where AI could move the needle, and build working examples around those specific problems. By the time we’re in the room together, we’re not speaking in generalities.
"We're coming in hot," Fisher says. “Let us show you some of the things that you could be doing with AI in your business.”
The day itself is built around live demos. Not slide decks with vague use cases, but real, working examples pulled directly from the client's own workflows. That changes the conversation right away. Once people see AI solving a problem they have, the questions shift from ‘is this relevant to us?’ to ‘what else could it do?’
“Let us show you some of the things that you could be doing with AI in your business.”
At the end of the session, every team leaves with a prioritized roadmap: a clear, ranked set of AI opportunities inside their business, ordered by effort and impact, with a defined place to start and a direction to move toward. Not theory: but something leaders can take back and act on.
Despite applying our own experience to the insight, the program isn’t about showcasing what we do as an agency. It’s about showing clients the possibilities AI integration offers within in their own workplace.
Our own AI journey
The agency’s able to provide this guidance because we’ve already followed it ourselves. Soon after ChatGPT launched, we started testing different tools: Copilot, Gemini, Llama, Perplexity, Mistral, and others before settling on what worked best for us.
That process took time and focus. We gave our team space to experiment instead of treating every hour as billable. We created a full-time internal role focused on AI and innovation. We spent months figuring out what was useful, what wasn’t, and where the real value was.
That is what the bootcamp is built on. Instead of spending months testing tools, getting stuck, and starting over, clients can skip the trial-and-error phase entirely.
Instead of spending months testing, skip the trial-and-error phase entirely.
Fisher puts it simply: “We're not theorists. We're practitioners. And what we’ve done in our own implementation has real applications for other business leaders.”
Staying current as AI evolves
And as AI keeps changing, so does Show and Tell. New tools, new capabilities, and new ways of working. Our approach has always been to stay curious and keep testing, and that same mindset is what we have built into AI Unlocked.
We’re not teaching a fixed set of solutions. We’re sharing a way of thinking that holds up as the technology shifts.
A way of thinking that holds up as the technology shifts.
For leaders in companies that know AI matters but are not sure where to begin, that’s exactly the point. Move past the novelty, and into work that changes how a business runs.
Reserve your private AI Unlocked session today.
Easton Penner, Creative Communications Intern