Careica Health and The Show and Tell Agency winners at Modern Healthcare and Ad Age’s 2025 Healthcare Marketing Impact Awards.
Show and Tell client Careica Health has been selected by Modern Healthcare and Ad Age as a winner of the 2025 Healthcare Marketing Impact Awards. Careica received the Bronze Award for Social Media Campaign of the Year in the Providers/Insurers category for its excellent and creatively innovative CBT-I campaign. The profiles of all the winners are featured online (click here to read on Ad Age) and in the November print issue of MH magazine.
The Healthcare Marketing Impact Awards program recognizes outstanding marketing, advertising and communication campaigns across all media platforms. The campaigns advance the efforts of providers, insures, suppliers and advocacy groups to promote individual and community health.
“Healthcare is at an inflection point and that includes what information is being disseminated to the consumer and how. The winners of our Healthcare Marketing Impact Awards have found ways to break through the noise with a variety of strategies,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “With budgets ranging from just a few thousand dollars to hundreds of thousands, the creative on these campaigns did the trick and engaged the audience, as evidenced by the metrics shared with us.”
“In a time when trust, innovation and compassion are critical to healthcare’s evolution, the best marketing goes beyond messaging — it drives impact,” said Jeanine Poggi, editor-in-chief of Ad Age. “This year’s Healthcare Marketing Impact Award honorees show how creativity and purpose can meaningfully connect with patients and communities, shaping the future of health communication.”
Marty Fisher, CEO of The Show and Tell Agency, credits the campaign's success to the collaborative partnership with Careica. "The Careica team trusted us to take creative risks to make the campaign arresting and effective. From showcasing sleep personas like the ‘Doom Scroller’ and ‘Flip Flopper’, to running the campaign during the waning hours of the night when insomnia sufferers were experiencing adverse sleep symptoms: this honour — and the campaign’s results — show that smart creative risks are often rewarded."
For information or questions about the Healthcare Marketing Impact Awards program, please contact:
MH Awards
mhawards@modernhealthcare.com
About Modern Healthcare
Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions. To learn more or subscribe, go to www.modernhealthcare.com/subscriptions.
About Ad Age
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. To learn more or subscribe, visit AdAge.com.